Outdoor playground equipment industry development pain points and solutions
Pain point 1: Insufficient interaction of related brands
At present, most of shopping malls locate in a single floor storefront, such as children playground equipment + child retail + children education. Although the same consumer groups, business interaction is not close, only joint marketing under the shopping mall theme activity.
Solutions:
The shopping mall should take integration model in the field of children format and multi format. It means that through the integration of different formats to open up children, parents, consumer demand.
In the same theme park, when children play the playground equipment, or in the education and training, parents can also go shopping and so on at the same time. The brand can achieve the largest share of consumer groups.
Pain point 2: Single theme, repetitive spending is limited
For the traditional playground, although the various children playground facilities have theme image, children will be fatigue if play in the venue a few times in single playground. Coupled with the limited area of the stadium, the freshness decrease playground equipment will decrease after repeated consumption.
Solutions: Add playground equipment
You can create a variety of themes, and through different themes of activities to give children multiple surprise.
During the experience, according to different age groups of children activities and contents of different design, and make full use of high-tech and leading equipment and facilities, maximum intensity to enhance children stay in the mall and the number of repurchase.
Pain point 3: Ignoring parent-child interaction
At present, the majority of children shopping malls focus only on the children, and ignore the parents. It leads to parents tired, which experience is poor, so the consuming desire is low.
Solution: Add parent-child interaction
The parents pay the money, so the most central place is to focus on the growth of child and parents experience. You can introduce parents to participate in children entertainment, to enhance parental involvement and achieve parent-child interaction.
If position is the family entertainment, the customer can be extended to adults, to meet the full range of family entertainment and consumption. Playground equipment can also help the shopping center continued to increase the passenger flow, and it has become a special line of traffic entrance.
At present, most of shopping malls locate in a single floor storefront, such as children playground equipment + child retail + children education. Although the same consumer groups, business interaction is not close, only joint marketing under the shopping mall theme activity.
Solutions:
The shopping mall should take integration model in the field of children format and multi format. It means that through the integration of different formats to open up children, parents, consumer demand.
In the same theme park, when children play the playground equipment, or in the education and training, parents can also go shopping and so on at the same time. The brand can achieve the largest share of consumer groups.
Pain point 2: Single theme, repetitive spending is limited
For the traditional playground, although the various children playground facilities have theme image, children will be fatigue if play in the venue a few times in single playground. Coupled with the limited area of the stadium, the freshness decrease playground equipment will decrease after repeated consumption.
Solutions: Add playground equipment
You can create a variety of themes, and through different themes of activities to give children multiple surprise.
During the experience, according to different age groups of children activities and contents of different design, and make full use of high-tech and leading equipment and facilities, maximum intensity to enhance children stay in the mall and the number of repurchase.
Pain point 3: Ignoring parent-child interaction
At present, the majority of children shopping malls focus only on the children, and ignore the parents. It leads to parents tired, which experience is poor, so the consuming desire is low.
Solution: Add parent-child interaction
The parents pay the money, so the most central place is to focus on the growth of child and parents experience. You can introduce parents to participate in children entertainment, to enhance parental involvement and achieve parent-child interaction.
If position is the family entertainment, the customer can be extended to adults, to meet the full range of family entertainment and consumption. Playground equipment can also help the shopping center continued to increase the passenger flow, and it has become a special line of traffic entrance.
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