Analysis of the market situation of outdoor fitness equipment

The fitness equipment industry is an important part of the sports industry. Since the ninety's of last century, China's fitness equipment industry obtained the rapid development of fitness equipment. The quality of the products is growing, yield multiply, market growing prosperity, many fitness equipment gradually into the family, the domestic fitness equipment market size continues to expand. The fitness equipment industry is now entering a new period of development, the domestic market demand for more and more products, and greatly improve the fitness equipment product standardization, scale level. Shorten the fitness equipment of new products from the beginning to enter the market development cycle, marketing is also more complex, pay more attention to the marketing idea than in the past, and Matthew brands will begin to appear, and will bring greater benefits.

With the national introduction of a series of sports policy, to promote the vigorous development of China's national Jian body movement, and promote the rapid development of the fitness equipment industry in our country. And with the enhancement of China's general public awareness of national fitness, increase the needs of fitness equipment and other sports products will quickly. And with the improvement of people's consumption capability, along with the change of consumption concept, people more and more in the fitness movement of capital and time input. And fitness staff will continue to expand the fitness equipment industry will bring tremendous business opportunities. With the development of our country city sports population continues to grow will for the fitness equipment industry provide a broader market.
According to the analysis report of Market Research Department CTR shows that in 2013, China's Gym growth rate is 18%, is expected to have a higher growth rate after a few years, the development speed of China's fitness equipment field is amazing. With the progress of the society, consumers are increasingly close quality note life, most people working a hard week, good health and the best pastime is to do exercise, so attractive, gym and fitness equipment for consumers to improve gradually. Chinese fitness equipment market consumption is growing, and the current domestic fitness equipment marketing in the structure is relatively simple, most of fitness equipment operated by sports the store supplies, sports items rich in fitness equipment sales mainly in household and commercial. The emission in the current market of sporting goods stores and other business is single More and more, can satisfy the demands of the market, to ensure that the flow of the market, really set up a effective marketing system. In the marketing way, a lot of famous brand of sports goods is sold in stores or specific large sporting goods store, high price, but local youth very interested in and become a fixed consumer groups.

In recent years, people enjoy the consumption increased year by year, the city in the emergence of a large number of white-collar class, we have joined every kind of fitness club, enjoying fashion and new fitness experience. In our country, city residents for personal fitness consumption to 30% of the speed of growth, the average growth rate is much higher than the global 20%. According to the survey of CTR, the ordinary family intends to purchase fitness equipment accounted for about 43%. in our country at present there are about 320 million families, the city family 120 million. Only according to the calculation of City family, buy fitness equipment needs of the family is 52 million, if calculated according to the average consumption of 500 yuan every year, there are 26 billion yuan market demand fitness equipment. In the 2013 annual domestic sales of only 4 billion 700 million yuan, to forecast the market demand in domestic fitness equipment consumption potential is very great. No longer satisfied with the current consumer Simple, scattered, outdoor fitness directly, they need more professional venues, more professional equipment, good training effect, as well as a professional fitness trainer fitness. Consumers eager to learn more knowledge of fitness, demand for professional gym fitness institutions increased. According to industry statistics, the existing types of the fitness of our institutions of more than two, according to the China population of 13 millions to calculate China's per million people, has a professional fitness institutions, compared with the developed countries such as the United States every 30 people have a professional fitness institutions, there is a big gap. It is not difficult to see, even in the rapid growth the fitness mechanism, is still able to meet people's needs, the future of home fitness equipment market will usher in a large demand.