Outdoor Fitness Equipment Market Situation

Fitness equipment industry is an important part of the sports industry. Since the 1990s, our fitness equipment industry was fast good development. Fitness equipment product quality continuously promoted, production expanded exponentially, more prosperous market, a lot of fitness equipment gradually into the home fitness equipment the size of the domestic market continues to expand. Fitness equipment industry is now entering a new period of development, the domestic market demand for the product is increasing, and greatly improve the standardization, scale level of fitness equipment products. Shorten new product from fitness equipment to enter the market began to study the development cycle, marketing and more complex, and more emphasis on marketing idea than ever before, and well-known brands of Matthew will begin to be felt, and will bring greater efficiency.

As the state issued a series of policies related to physical fitness, promote universal Jian body movement flourished in our country, contributed to the rapid development of China's fitness equipment industry. With the fitness of the general public's awareness of the need for fitness equipment and other sporting goods will sharply increase. With the improvement of people's spending power, along with changing consumer attitudes, people are growing money and time invested in the exercise area. And expanding health workforce tremendous opportunities for fitness equipment industry. With the development of sports population of the city continues to grow, it will provide a broader market for the fitness equipment industry.

According to market research department CTR analysis report can be seen: in 2013, China's growth rate is 18% in the gym, after a few years is expected to have a higher growth rate, which means that the pace of development of fitness equipment in the field is amazing. With the progress of society, consumers are increasingly concerned about the quality of life, most of the people who worked hard for a week in the workplace, on health best pastime is doing fitness exercise, therefore, gym and fitness equipment to attract consumers force is gradually increased. Chinese consumer fitness equipment market is growing, and the current domestic marketing of fitness equipment in the structure of the layout is relatively simple, most fitness equipment, conduct business through sporting goods store, a rich sports program in the fitness equipment sales mainly in the household and commercially oriented. The current market in emission sporting goods stores and other single business more and more, to meet the market requirements to ensure liquidity in the market, the establishment of a truly effective marketing system. On the way of marketing, a lot of famous brands in sporting goods stores or more specific large sporting goods store to sell, the price is high, but very interested local youths, and become fixed consumer groups.

As in recent years that people enjoy in the formula consumption increased year by year, in cities large numbers of white-collar workers, they have added a wide range of health club, enjoying the stylish and fun fitness experience. China, the consumption of urban residents for personal health and other aspects of the 30% rate of growth, much higher than the global average growth rate of 20%. According to CTR survey, the average family plan to buy fitness equipment accounted for about 43%. Our country there are about 320 million households, of which 120 million urban households. Only by city households, the purchase of fitness equipment needs of families have 52 million, as per the annual average consumption of 500 yuan home computing, there is a market demand of 26 billion yuan. Domestic sales of fitness equipment in the year 2013 only 47 million, less than the estimated market demand shows that domestic consumption potential is huge fitness equipment. Currently consumers are no longer satisfied with simple, decentralized, intuitive outdoor fitness, they need to be more professional in the field, more specialized equipment, good training effect, as well as professional fitness coaching exercise. Consumer demand is eager to learn more knowledge of fitness, gym and other fitness professional institutions will be increased. According to industry personnel statistics, China's existing types of health institutions over twenty thousand, according to China's population of 1.3 billion as calculated per million people in our country have a professional fitness organizations, and the United States and other developed countries for every 30 people owns a professional compared, there is a huge gap fitness institutions. It is not difficult to see, even in the fast-growing fitness organization conditions, it can still meet the needs of people, the future of home fitness equipment market will usher in massive demand.